Times Network Intents Legal Action Against BARC

In a release issued by the network, it emphasises on the unacceptable and unpardonable act of BARC, leading to huge financial losses and irreparable damage to its reputation/ goodwill

Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

BARC & Nielsen Report- TV AD Volumes In Unlock Period Surpasses Pre-Covid Volumes By 12%

The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.