In a release issued by the network, it emphasises on the unacceptable and unpardonable act of BARC, leading to huge financial losses and irreparable damage to its reputation/ goodwill
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.
The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.
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