The Undying Mass Media

Mohan believes that even in today’s digital age, mass media plays a vital role to reach out to the right audience with the right set of messaging; a powerful tool that can’t be overlooked

It’s ‘And’ Not ‘Or’

Big hoarding or big data? The advancement of data-based precision marketing has made such questions real. The choices may be in synthesis, not selection

Digital & Mass Media To Coexist

Khalsa expounds the changing landscape of mass media, bringing out the reverberations of the pandemic on the consumption pattern

The Changing Consumer Consumption Code

Bhatia highlights the transformation of mass media consumption in the age of Covid-19

Today Is The Golden Age Of Digitisation: Uzma Irfan, Prestige Group

In an unprecedented world defined by the pandemic and its restrictions, Prestige Group has adapted and leveraged several digital solutions/formats to stay ahead in the game

Power Of TV Remains Resilient

While 2021 reaffirms the strength of TV, 2022 would see the reinvention of TV in the omnichannel world

Radio’s Renaissance

Radio has always proved to be a medium that adapts easily to crisis situations, believes Chavan

Old Medium That Is Still Young

Mass media was, is & will always be relevant & Important for the people, emphasises Krishnan

Mass Media No Longer An Automatic Choice: Chandru Kalro, TTK Prestige

There is a lot of strategising that plays in the background whenever a media plan is being designed, says Kalro

Mass Media Remains Backbone Of Media Industry

This is apparent from the fact that 3000+ categories are active on mass media vehicles, says Adesara