TRA Brand Trust Report 2024: Dell Tops 5th Time, Honda Two Wheelers Rises To 2nd

This year's study, encompassing insights from over 2,500 consumer influencers across 16 cities, showcases shifts in brand trust dynamics

Partho Banerjee To Head Marketing & Sales At Maruti Suzuki India; Shashank Srivastava Assumes Executive Role In Rejig

The company undertook these changes following a meeting to reorganise its senior management team, aligning with the objectives for the upcoming financial year's growth

Zee Entertainment Introduces Monthly Management Mentorship (3M) Program

The purpose is to review the management’s business operations, identify business verticals that need to enhance performance and streamline the scope of work for the Technology & Innovation Centre

Revolutionising Digital Presence: How Martech Transformed Indian Startups

BW Marketing World spoke to industry experts to understand the way Indian startups have implemented Martech solutions to enhance their online visibility and customer engagement and how the utilisation of data analytics and AI in Martech influences the decision-making processes of Indian startup leaders

Delhi High Court Rules Against Bloomberg In Zee Appeal

The Delhi High Court has affirmed the Sessions Court's ruling against Bloomberg, directing the platform to remove the article deemed defamatory towards the company

Crompton’s Latest TVC Puts The Focus On Indirect Lighting Of Trio Range

Presenting the Trio Ceiling Lights, the campaign showcases its feature of indirect lighting in a setting that mirrors everyday life

Kenstar Onboards Rajkummar Rao & Patralekhaa As Brand Ambassadors

Kenstar is rapidly expanding its footprint into other durable goods segments. This collaboration has yielded a summer campaign titled ‘AC wali thandak, ab Kenstar coolers mein’, starring Rao and Patralekhaa

Navigating Cultural Diversity: Martech Strategies For Targeted Advertising In India

BW Marketing World spoke to industry experts about how martech strategies adapt to the diverse cultural landscape of India to ensure targeted advertising, as well as the significance of storytelling in martech campaigns aimed at diverse cultural groups in India

Truecaller Introduces Next-Gen Ad Formats For Enhanced Impact

These newly introduced ad formats are designed and implemented to offer a diverse array of engaging options, ensuring user attention capture and campaign optimisation

Godrej Capital Redefines To Empower Women With #LimitlessGrowth

The campaign aims to reshape perceptions of women by fostering a fresh perspective on their capabilities and opportunities