SRK To Endorse Joy Personal Care’s Face Wash Category

SRK, along with the brand’s existing ambassador Sanya Malhotra, will endorse the flagship product, Joy Lemon Face Wash, in the upcoming commercial set to debut during IPL 2024

Adfactors Joins Forces With Boby Kurian To Launch StratInk Consulting

Bahal and Chaturvedi, the founders of Adfactors PR, one of South Asia's premier public relations firms, are partnering independently. In his role as Co-founder and Managing Director, Boby Kurian will spearhead the leadership and management of StratInk Consulting

PepsiCo's Saakshi Verma Menon Advocates Empathy In Leadership

Innovation and creativity thrive by understanding consumers, addressing unspoken needs and enhancing lives in ways unarticulated by consumers, stressed Menon in an exclusive conversation with BW Marketing World

Titan’s Suparna Mitra Clocks Success With Heart, Mind & Spine

Quoting Shakespeare’s line – “To thine own self be true” - Mitra lends some food for thought to today’s female brigade. Always listen to and be true to yourself, she says

ZEE Streamlines Revenue Vertical For Broadcast Business

Ashish Sehgal, Chief Growth Officer, Advertisement Revenue will now directly report to the MD & CEO, Punit Goenka. The development comes on the back of Rahul Johri's exit, after a three-year stint with the company

Hires & Promotions: dentsu, Sinch India, Unilever

A quick look at new hiring, promotions and people movements this week

Industry On Patanjali Row: The Brand Will Not Be Missed

BW Marketing World spoke to various experts on their views about Patanjali getting into a legal row more than one time, and about brands being pulled up the law often, very recently, for getting into the misleading ads space

Alok Rungta To Lead As MD-CEO At Future Generali India Life Insurance

Rungta will transition into his new role from 1 April, 2024

Hires & Promotions: Publicis Media, Donear, Qyou Media

A quick look at new hiring, promotions and people movements this week

CaratLane Deal: Titan Company To Procure 0.36% Stake

Following the completion of this transaction, CaratLane will transform into a wholly-owned subsidiary of Titan