Healthcare Must Be Affordable, Accessible & Accurate: Gerd Hoefner, Siemens Healthineers India

With the pandemic’s dark cloud looming around the world, it has shown that the primary healthcare systems are not yet fully-fledged and still need time to evolve

Agility, Resilience and Being Nimble Are The Linchpins To Win The Marketing Game - Dinesh Chhabra, Usha International

With purchase journey undergoing a massive shift, the definition of necessity is changing, with each district reflecting a different behavior. Here are the learnings of the industry expert.

New Consumption Patterns Of Consumers To Construct Micro-Markets And Hyper-Segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

1702 Digital Wins Digital Marketing Mandate For Dhyana

1702 Digital is all set and primed to work inseparably with Dhyana by Avantari to effectively promote and assist them to the extent of their business objectives.

Kurkure & Lay's Kick Off Their Festive Season Campaign, Features Akshay Kumar & Ranbir Kapoor As Brand Ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

Race To eCommerce – Why Everyone Wants To Sell Online?

In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.

Is Adaptability The Only Refuge For Brands?

The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.

Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

Manufacturing Is Our Passion And Key Strength: Rajesh Mehra, Director & Promoter, Jaquar Group

In our recent episode of BWDialogue, we had the pleasure of speaking with Rajesh Mehra, Director & Promoter, Jaquar Group, about the trajectory of the brand, what makes Jaquar a category captain and his vision of touching a billion dollars of revenue in the coming few years.

Lalamove Unveils 'Deliver Possibilities Faster' Campaign To Showcase Its Faster, Digitized Goods Delivery Service

An integrated campaign will target to reach new customers looking to transform their delivery capabilities in the new normal.