A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia deliberates on some questions that marketers must ask themselves to stay relevant
Brand leaders from Microsoft, MTR Foods and Amul reflect on changing marketing strategies that are in line of pursuing growth
Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour
Brands which thrive via community, tend to give their customers means to express themselves and experience community belongingness, says Shubhranshu Singh, Global Head-Brand & Marketing, Royal Enfield
As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions
Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments
With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries
