The Brand Success Framework & Global Trends 2023 from Ipsos India places an emphasis on setting expectations, integrating context, and acting empathetically.
Rising interest rates, supply chain costs and geopolitical situations are going to put tremendous stress on companies across the region, especially those operating with low margins
Equity of a brand refers to the overall value and perception that a brand holds in the minds of its customers, the potential target audience and with the overall public especially in its business geography
The collaboration enables organisations to track brand health in real-time by key audience segments
With a significant focus on urbanisation, decentralisation, formulation, industrialisation, financialisation and human capital, the face of India can be lifted
Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way
An engaged community will lead to better products, learning, and innovation, as well as growth
As long as agencies continue to display Ownership, Objectivity and Openness, there is no way that they will lose their respect and profits in the wonderful business of building brands
In India, the ArtHouse team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.
Brands are waking up to the reality of providing the best design templates for their apps, websites, and other online tools, to improve customer engagement and the end-user experience.
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries
