Nutella India Signs Bollywood Actor Ranveer Singh, Celebrates World Nutella Day

Ranveer Singh will be seen in a campaign for the brand’s famous “World Nutella Day” celebrated all over the world on 5 February for the Indian market

Celebrity Endorsement In EdTech - Boon Or A Bane

Celebrities assure a stronger media and social pull but there are many brands that have created stronger brand equity even without a celebrity, questioning the actual worth of this heavy investment