With the world moving into the ‘new normal’, experts deep dive into the rapidly growing social audio market and assess its future
Here is a quick look at new hirings, promotions & people movements this week
Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors
Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket
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