Social Audio: The Belle Of The Ball

With the world moving into the ‘new normal’, experts deep dive into the rapidly growing social audio market and assess its future

Hires & Promotions: Vodafone Idea, Swiggy, Brandie

Here is a quick look at new hirings, promotions & people movements this week

The Future Of Marketing Is Hyperlocal

Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors

Dangers Of Pinning Your Entire Marketing Strategy On An Influencer

Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket