The brand expects to make a full recovery to the pre-COVID level by FY22
As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal
Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia
The 360° integrated pan-India campaign features a series of multilingual film in English, Hindi, Kannada, Telugu, Malayalam across all platforms
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