Innovation & Exceptional Design Our Strength: Sudhanshu Pokhriyal, Brilloca

The brand expects to make a full recovery to the pre-COVID level by FY22

5 Qs With Sudhanshu Pokhriyal On Bathware Segment In India

As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal

‘Innovation’ & ‘Purpose-Led’ Primary In Brand Building, Says Brilloca

Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia

Hindware Rolls Out 'Thoughtful Is Beautiful' Campaign

Th​e 360° integrated pan-India campaign features a series of multilingual film in English, Hindi, Kannada, Telugu, Malayalam across all platforms