As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal
Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia
The 360° integrated pan-India campaign features a series of multilingual film in English, Hindi, Kannada, Telugu, Malayalam across all platforms
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries