The Knock-On Effects Of DTC

The pandemic has induced B2B companies to explore Direct-To-Consumer approach

Adda52 Raises Funds For Covid-19 Relief

The funds will be divided equally between Hemkunt Foundation and ACT Grants. Hemkunt Foundation will utilize the funds for ensuring the availability of oxygen in tier three, tier four cities and villages of India

These FB Communities Offer Help In Covid Times

Quick look at platforms lending help to Covid patients

What Agencies Should Keep In Mind While Conceptualising Creative For A Brand

As long as agencies continue to display Ownership, Objectivity and Openness, there is no way that they will lose their respect and profits in the wonderful business of building brands

Retailing In A Covid World

The outbreak of corona has had a significant impact on consumer behavior, product demand, and retail stores, manufacturing plants, and logistics services availability in the retail industry.

Embracing Change In The COVID World

With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.

Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

Indian Consumers Experience A Fundamental Change In Behavior Driven By Health, Privacy & Hyper-localization: EY Report

As the country moves to the next and beyond horizon of the pandemic, the study cites that a large part of the population will continue to remain cautious, with most transactional activities like shopping in a mall, travelling, eating out, going to the theatre etc. continuing to be at halt.

Digital Strategy In A Post-COVID World

A digital strategy created with a design-centric approach will focus more on the end consumer and also helps in getting a real-time understanding of how suppliers, competitors and channel partners are dealing with the crisis.