With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively
The rise in direct-to-consumer (DTC) offerings post-pandemic has led to increased competition and lower conversion rates on DTC websites
Data shows that the travel from a distribution center in the city to the doorstep of the customer costs up to 50 per cent of the total supply cost. Thus, soon the ecommerce site would charge for the instant deliveries
Artificial Intelligence (AI) and Natural Language Processing (NLP) technology have made it simple for brands to reach and understand consumer behaviour
According to the survey, 55 per cent of Consumers shop online from D2C brands at least once a month while 78 per cent of respondents were hesitant to shop online because of the inability to physically assess the product
Newer businesses models are expected to crop up and disrupt the online commerce ecosystem further
Effective marketing will help you disseminate the word to new prospective customers increasing your reach and which will eventually lead you to success
Top 5 areas that form the core of a successful D2C strategy for a B2C company
The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly
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