ACKO's Latest IPL Ad Campaign #CheckACKO Leverages WWE Superstar Great Khali

Created and conceptualised by The DDB Mudra Group, the three ad films look to drive call-to-action through signature situational humour.

Hires & Promotions: GroupM. Facebook, DDB Mudra, Chanel

Quick look at new hirings, promotions and people movements this week

DDB Mudra Group's Phyllis India Project Aims To Create Gender Equity In Leadership

A year-long mentorship program to nurture and empower a community of women leaders in the company

Convenience Is Curation

Unlike the outdated social media marketing models, there is no rerouting involved in social commerce, and users can select, shop and checkout directly within the platform, making it the future of online shopping

Winning On Ecommerce

According to EY–PV/VC India Trendbook, ecommerce is clearly the fastest growing sector in India with the maximum number of unicorns emerging from this

Hires & Promotions: Zenith, Xaxis, Zee5, DDB

Quick look at new hirings, promotions and people movements this week

POCO Unveils New Identity In Quirky Campaign By DDB Mudra

The campaign goes beyond just being a showcase of the superlative specs of the phone and highlights the brand ideology

McDonald’s India Launches #McGrillisBack Campaign

Conceptualized by DDB Mudra, the campaign features actress Shreya Chaudhary

DDB Mudra Group Wins IMC Mandate For IndoSpace

As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax.

McDonald’s India – North And East Assigns Integrated Marketing Communications Mandate To DDB Mudra Group

DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.