Personalisation, Gen AI Transforms Consumer Connections

In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z

Does Marketing Have The Luxury To Forego Short-term Results for Long-Term Gains?

In an invigorating chat, industry leaders unanimously agree on being relevant in the short-term to exist in the long-term

Purpose Creates Value For All Stakeholders

A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry