In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
In an invigorating chat, industry leaders unanimously agree on being relevant in the short-term to exist in the long-term
A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders
With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
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