Experimentation Is Key: Unny Radhakrishnan, Digitas India

Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers

Misfit By boAt On Boards New Brand Ambassadors

With Vir Das, Divyendu Sharmaa, Shanaya Kapoor, and Rohit Saraf as its brand ambassadors, Misfit by boAt launches an integrated campaign- #NeverFitIn

Of Rabbit Holes & ‘Forked’ Rabbit Holes

Often the problem is when our interest spans different areas (though shallow!), one rabbit hole soon turns out to be a network of rabbit holes, says the author