Total TV Owning Households Reach 210 Mn: Report

According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018

BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.