Pankaj Tripathi Tops IIHB's OTT Survey

Nawazuddin Siddiqui, Pratik Gandhi and Rajkumar Rao rank next

How The IPL Had It Coming

The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks: the bomb dropped on the IPL almost on cue