Pain Continues For Radio Vertical As Yields Remain Hit

It is expected to recover to a mere 58% of pre-COVID by end-FY22

Zomato Gears Up For IPO Launch Tomorrow

The IPO, the first by a food tech company in India, will close on July 16

TV Shows Resilience In Wave-2; Cinemas Most Negatively Impacted

However, the report expects the TV Industry to witness a 25% dip in ad spends versus Q1FY20 levels (~30% dip in GEC and regional genres)

Adland Reechoes Last Year Trends

FMCG rules TV ads; STAR stable at the top across genres