The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’
Brands have to link themselves with the culture and orthodoxy of the community they target, he added
Quick look at new hirings, promotions and people movements this week
The Group announces organizational restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India.
FCB Group India bags a total of 8 Lions at Cannes Lions International Festival of Creativity 2021, making it the most awarded Indian agency
Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at FCB Ulka on how they pulled through the past year
Kapoor was the Chairman Emeritus at DraftFCB+ Ulka and the former Managing Director & CEO, FCB-Ulka Group
The film, #SwitchToConfidenceSwitchToSofLens, sheds light on the importance of confidence in achieving one’s goals is live across all social media handles
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