Influencers To Capitalise On Demand

Influencer marketing has been a blessing in disguise during 2021 and will continue to dominate in 2022 too

Marketers’ Melody For 2022

A quick playbook for marketers to up their game and plan their strategies better with these overriding trends that will continue to dominate 2022

Five Trends Impacting E-commerce Marketing Strategies

To improve the shopping experience and build a long-lasting relationship with customers, companies need to keep themselves updated with the trending marketing strategies

Influencer Marketing Sways Sales With Festive Season Campaign

When consumers know or relate to an influencer they are more likely to pause and pay attention

The Use Of Social Media For Influencer Marketing

Influencer marketing provides better visibility into customer response and enables to alter the campaign on the fly

The Blurring Lines Between PR & Influencer Marketing

In coming times, a more defined format can be predicted within these two and this for sure has brought exciting challenges within the PR industry

5 Qs With Pranay Swarup On Chtrbox's Acquisition

Pranay Swarup, CEO & Founder, Chtrbox says that QYOU's acquisition of Chtrbox is a win for all Indian influencers and it will further validate the great work of creators

ASCI Issues Final Influencer Advertising Guidelines, Experts React

Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish

Influencers Fly High In The Indian Marketplace

With the explosion of the influencer community in India, we study how India is serving as a fertile market & helping brands explore newer horizons

Game Changers of 2021's Influencer Marketing Trends

Influencer marketing investments by brands are expected to touch $15 billion by 2022