Data Drives Effective Influencer Marketing Campaigns

Going forward, the importance of data is increasing rapidly and is a critical parameter for brands to make strategic decisions that are efficient and sustainable

CBDT's TDS Rule For Influencers Invites Mixed Reactions

While one school of thought believes this move to draw a clearer expectation between the two parties and further streamline the newer systems, others feel it will only create more chaos

Meesho Issues Legal Notices Over Alleged 'Smear Campaign'

The company has filed a cease and desist notice against the CEO of an influencer marketing company allegedly involved in the smear campaign

Influencer Marketing Creating Huge Returns For Biz & Brand Awareness

Influencer marketing is not merely a fad as it will continue to proliferate in the upcoming decades

How The Metaverse Impacts Influencer Marketing

As lines blur between virtual and reality, influencers are gaining more visibility and attention across social platforms

8 Cost-Effective Ways To Work With Influencers

The author describes some of the quick tactics where you don’t have to worry about investment in your influencer marketing plan

80% Marketers Find Influencer Marketing Effective: Report

Also, the influencer marketing industry to reach is expected to reach $16.4 billion in 2022

Influencers To Capitalise On Demand

Influencer marketing has been a blessing in disguise during 2021 and will continue to dominate in 2022 too

Marketers’ Melody For 2022

A quick playbook for marketers to up their game and plan their strategies better with these overriding trends that will continue to dominate 2022

Five Trends Impacting E-commerce Marketing Strategies

To improve the shopping experience and build a long-lasting relationship with customers, companies need to keep themselves updated with the trending marketing strategies