Influencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova
The captivating world of influencer marketing took center stage at the recent India Web Fest Season 5, an OTT and Web Entertainment Conclave
With AI-powered search, the platform simplifies influencer discovery, offers advanced filters, and introduces the Genuine Audience Percentage score
In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences
The emergence of social commerce and conversation has completely transformed the manner in which brands interact with consumers, writes Upendran Nandakumar
Micro-influencers, with their niche following and high engagement rates, have proven particularly effective in reaching specific segments of the market, writes Ruhani Mann
Artificial intelligence in influencer marketing has the potential to help uncover efficient marketing channels of influence, writes Sumit Gupta
The report states FMCG sector leading the market in leveraging influencer marketing, followed by BFSI and automobile sector
Experts take on the importance of influencer marketing and PR strategies for brands in today’s era
Micro influencer marketing is gaining popularity owing to its low cost and ability to reach a highly engaged and targeted audience, writes Ishmeet Banga
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