Consumers are the undisputed drivers of the brand narrative and wield unprecedented influence in 2023, say experts
The Brand Success Framework & Global Trends 2023 from Ipsos India places an emphasis on setting expectations, integrating context, and acting empathetically.
A new pan-India survey by Ipsos India on social media and fake news shows citizens are deeply concerned about the risks posed by increasing usage of social media platforms
Covid-19, which was receding in worry levels, has shot up by 4% in March 2021; India stays 2nd most optimistic market, bucks global trend of pessimism
Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities
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