Kumar looks through the lens of a marketer on the new-found opportunities in a post-COVID world
Engage honestly & more frequently, without any fabricated standard responses in a crisis situation, he suggests
Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour
With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
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