Decoding The New Themes

Kumar looks through the lens of a marketer on the new-found opportunities in a post-COVID world

Heighten Engagement, Transparency During Crisis: Karan Kumar, DLF

Engage honestly & more frequently, without any fabricated standard responses in a crisis situation, he suggests

Cautious Creativity Or Sensitive Marketing

Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry