MIA President Kamal Gianchandani suggested introducing 'double vaccination requirement' to enter theatres and going back to the seating capacity restriction of 50%
More advertising synergies, improved OTT offerings & distribution strategies remain a few of the pluses
It has collected net box office collection of INR 4 cr on day one
It is expected to recover to a mere 58% of pre-COVID by end-FY22
All the data is in line with the expectations, with the industry volumes growing 67% YoY during the quarter
Experts expound on the various announcements and actions that the newly appointed minister may bring on the table for the M&E sector
However, the report expects the TV Industry to witness a 25% dip in ad spends versus Q1FY20 levels (~30% dip in GEC and regional genres)
Mediums such as print and radio will take longer to recuperate to pre-Covid levels given higher exposure to local/SME advertising segment
Karan Taurani, VP- Research Analyst (Media & Consumer Discretionary) Elara Securities shares his views on Amazon and MGM's merger agreement
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