Everything Is Fair In Love, War & Lay's: Witness The Ultimate Test

The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations

Disruptive Innovation To Be A Lot More Experimentative: Saumya Rathor

Saumya Rathor, Category Lead – Potato Chips, PepsiCo India chats about Dhoni’s association with Lay’s, the marketing strategy for the brand, its limited edition packs, and more.

Lay's Introduces Limited Edition Variants, Launches TVC

New TVC called #YeWaalaYaadRahega, features brand ambassadors Ranbir Kapoor and Alia Bhatt

Kurkure & Lay's Kick Off Their Festive Season Campaign, Features Akshay Kumar & Ranbir Kapoor As Brand Ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience