Marketers Hail The Merits Of Conversational Marketing

Experts believe that it is proving to be an extremely significant tool for better consumer outreach, especially in a world where digital content and engagement matters more than ever before

Guide To The Changed Marketing Lexicon

We assess how has the pandemic has altered the language of marketing today

OTT’s Changing Definition Of ‘Family Viewing’

OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked

MX Player Leads Initiative To Vaccinate Employees and Their Families

As part of their employee-first initiative, through MX Covid19 Vaccine Program, the brand will sponsors vaccinations for all its employees and up to 4 dependants

Hires & Promotions: MX Player, Wondrlab, Nothing

Quick update on new hirings, promotions and people movements this week