BW Marketing World speaks to Sushant Dash, CEO, Tata Starbucks India who spilt the beans (quite literally) about aligning the brand’s overall marketing strategy with its brand values, online being the fourth place for selling experiences to its customers, its strategy for raking in new customers, brand collaborations and more
Have signed a definitive agreement to invest in Manish Malhotra's brand for a 40 per cent minority stake: RBL
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