What India Takes Offence To Revealed

ASCI lists six key patterns in ads that were considered offensive

Wake Up, Advertising!

Many 'progressive' ads show women struggling to achieve basic freedoms and tend to celebrate the 'bestower' of these freedoms, often the father, husband or a male sibling

The Pandemic Of Misleading Ads?

Ads preying on consumers’ virus-related fears are a concern

Moment Of Truth For Brands At Olympics

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route

Over 6149 Complaints Processed In 20-21, Compliance At 97%: ASCI

It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct

ASCI Issues Final Influencer Advertising Guidelines, Experts React

Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish

ASCI Onboards Infectious Advertising As Creative Partner

Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

ASCI Ups The Ante On Gaming Guidelines

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

ASCI Extends Consumer Connect Initiatives

ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months

ASCI Bans 12 Liquor Companies Under Surrogate Advertising

The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020