Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs
Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI
ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months
The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020
The largest contributor to the violations in 2020 has been the education sector (2000) followed by healthcare (787)
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