The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment
The COVID-19 pandemic has led to an increased awareness and interest in immunity boosting products, especially those that have the benefits of natural ingredients.
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