55% Of Consumers Want Affordable Experiences With Brands: Report

Technology advancements have continually accelerated over the years, which has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them

AI Can Help Marketers But Basics Still Matter

Marketing leaders from Diageo, Merkle, Vayner3 and Formerly Known As explain that artificial intelligence can transform creativity by not losing sight of the fundamentals

Ugam Rebrands As Merkle

With 22 years of analytics and technology experience, Ugam will help Merkle grow and build a globally scaled, highly skilled talent pool from India

Michael Komasinski Appointed Global CEO Merkle

Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu