Metaverse Is A Reality But Comes With Risks: Jyoti Malhotra, Volvo Cars

Malhotra took the audience through a virtual tour of Volvo's transformation in Metaverse, along with sharing the company's future outlook

Conversational Media Enabling Meaningful Dialogues: Ankit Prasad, Bobble AI

Prasad dives deep in the conversational media concept and how marketers are leveraging it

The Metaverse Isn't Here Yet: Aman Gupta, boAt

Gupta discusses the transition of brands from physical to meta world at the 17th edition of the BW Marketing Whitebook Summit

Is Metaverse A Marketing Gimmick Or The Future of Internet?

At the BW Marketing Whitebook Summit 2022, locked horns on whether the metaverse will be the next big theme of digital or not

Metaverse & The Digital Economy

As the digital economy expands, the Metaverse is increasingly becoming central. It has become vital in understanding its dynamics in regard to businesses and consumers

Targeting GenZ, Millennials Essential In Metaverse: Nikhil Mathur, GfK

Mathur discusses the broad context of the metaverse and its future aspects along with consumer demand at the BW Marketing Whitebook Summit 2022

Mindshare India, Volvo Launch Volvoverse

This is the first-of-its-kind collaboration on Metaverse across WPP India agencies

How VR & AR Industry Will Grow Through Metaverse

Amidst the debate of metaverse being just a fad, the technology, and digital marketing industry together can leverage the true potential of metaverse by creating a purpose-driven immersive journey for consumers

BW Marketing Whitebook Gears Up For Its Glorious 17th Edition

Bringing the metaverse to the centre stage, the upcoming BW Marketing Whitebook will act as a comprehensive playbook on how businesses should regroup to grow in this new reality

How VR & AR Industry Will Grow Through Metaverse

From being chunky VR and AR gadgets that were fancies of only ultra-rich, the metaverse is creating a brand-new marketplace that will introduce much swankier devices available at various price points to augment virtual avatars and virtual worlds