Has The Pandemic Ripened Business & Technology's Amity?

Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive

Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Quirk Tale In The Marketing Game

Does a brand's whimsical marketing approach continue to be its cheat code?

Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

Digital Content Regulations Section Off Marketers

Experts take the center stage to discuss if this move will be fruitful or perhaps a full stop on digital's independence

Agencies Assess Ad Production Hiatus

Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends

The Bio Bubble Finally Bursts

Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment

Berger Paints Appoints Mirum India To Handle Social Media Duties

The account will be serviced from Mirum’s Mumbai office

Mirum Wins ORM & Social Listening Duties For Sharekhan

The account will be serviced from Mirum’s Mumbai office

Hero Electric Appoints Mirum As Its Digital Partner

The account will be serviced from Mirum India’s Delhi office