Mirum's Sanjay Mehta, Hareesh Tibrewala Step Down; Mihir Karkare Takes Over As MD

Before Mirum, Karkare was a technologist working on pre-iPhone mobile and early web 2.0 products for the enterprise

Mirum India Appoints Anand Krishna As Director Brand Management

From Mirum India to Entrepreneurship and Back, Fueling Fresh Brand Perspectives

How Digital Marketing Can Revolutionise the Healthcare Industry

Digital landscape presents a path for innovation, continued success and mind share among all stakeholders for pharmaceutical companies, writes Sanjay Mehta, Joint CEO, Mirum India

Has The Pandemic Ripened Business & Technology's Amity?

Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive

Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Quirk Tale In The Marketing Game

Does a brand's whimsical marketing approach continue to be its cheat code?

Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

Digital Content Regulations Section Off Marketers

Experts take the center stage to discuss if this move will be fruitful or perhaps a full stop on digital's independence

Agencies Assess Ad Production Hiatus

Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends

The Bio Bubble Finally Bursts

Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment