Havas' Converged Enables Identity-Based Audience Planning

Through a robust and thoroughly tested data management approach, Converged can seamlessly integrate disparate data sources from client's homegrown tech stacks into a single, easy-to-use system making that data available and accessible for media executions

Havas Media Wins Integrated Media Mandate For Domino’s Pizza

Mandate includes both offline and digital media duties. Operations will be carried out by agency’s Gurgaon office

Mohit Joshi Elevated To CEO, Havas Media Group

Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect.

IPL 2020: The Ad Games In ‘Live’ Begins

Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.

Havas Media Group India Announces Strategic Partnership With Tribes To Transform Out-Of-Home Advertising

Despite an arduous first half of the year for the outdoor medium, the industry reported a pickup of 25-30% in recent months according to Industry estimates and is slated to only grow given the upcoming festive season.

Anupriya Acharya Elected President Of AAAI

Prasanth Kumar, CEO, South Asia, GroupM is unanimously elected Vice-President of the Association.

Havas Media Bags Integrated Media Mandate For Gamezy

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

Havas Media Wins Media Mandate For MyGate

The account size is estimated to be INR 30+ crores and will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges