Culture-Coding Brands For The Future

Some compelling food for thought and inspiration from Tata Tea brands’ hyper-local culture-led strategy in the regional market

Making A Pitch For ‘Non-Essentials’ In Crisis Times

Agency heads' highlight solutions to push the non-essential & premium category products forward

OkCredit Chooses Mullen Lintas To Weave Its Brand Strategy

Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients to make their businesses efficient

Tata CLiQ Casts KJo & Twinkle Khanna Sparing In A Battle Of Wits

This is the first time ever the pair has come on screen in an ad campaign

Mullen Lintas Apprises New Campaign For 'Laadli,' initiative of Population First

The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, cyber harassment and the plight of commercial sex workers