The book provides the future direction of brand strategy in creating inspiring brands that take a stand. It also helps leaders unlock their brand’s true potential by reminding them of who they really are
The pandemic has altered the way we live. Marketers have been up for this challenge and braved it well through these 3 ways
Brands have a distinct opportunity to stay relevant, engage in new and interesting ways
Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at MullenLowe Lintas Group (MLLG) on how they pulled through the past year
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