Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

Agencies Assess Ad Production Hiatus

Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends

Axis Mutual Fund’s Latest Investor Awareness Campaign Puts SIP At The Forefront Of New beginnings

Creatively led by Mirum India, the campaign speaks to people’s future dreams, and reminds them that irrespective of what life throws their way, they can always make a new beginning towards their dreams.