Derrick Gray Joins MRSI As Vice President

Before joining the Market Research Society of India, he was working as the Chief of Measurement Science & Business Analytics at BARC India

BARC Appoints Nakul Chopra As CEO

He had joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19)

BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.