Efficiency & Emotion Most Important Factors In Good CX: Study

The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria

Havas Group India Unveils Results Of Meaningful Brands® 2020 Study: COVID Edition

India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth