By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani
The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups, writes Niranjan Gidwani
The key to a successful shopping-to-shipping experience for consumers relies heavily on a deep understanding of consumer behaviour, writes Niranjan Gidwani
Generative AI has the potential to transform how people live and work and if controlled by devious minds, it also has the potential to cause immense damage, writes Niranjan Gidwani
In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani
Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani
Though ad blockers and data protection bills have challenged digital marketing, the best way to target and customize campaigns but, still its market will continue to grow
A very strong, clear vision, an absolute hands-on approach of the leadership team, and a sustained, continuous, massive build-up of capabilities and competencies
When markets change, companies have to rethink the strategic positioning and business model
To protect and maximise this revenue stream, retailers would need to invest in technologies that blend the physical and digital shopping experiences
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