OMD Mudramax Launches ‘Bingo’, An AI-Backed Media Buying Tool

Bingo is an Agency Trading Desk (ATD) that integrates all downstream channels including but not limited to media buying platforms such as Google Ads, Facebook, Yahoo and other DSPs

10 ORM To-Dos For Brands

As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation