We can be certain that technology will continue to evolve, serving as a conduit for innovation and experimentation for the industry
Eleven consumer groups, including CUTS, Consumer Guidance Society, Consumer Guild, and others, expressed concerns that the proposal for selective bans, combined with carriage and content regulations
OTT spaces need to understand the critical importance of personalised experiences and content, writes Divya Dixit
Jio Studios collaborates with filmmakers to deliver high-quality content
Ideated, conceptualised, and founded by Vicky Rajani - Sindhiplex is an app that is dedicated to Sindhis and generates content in the authentic Sindhi language
TikTok and other short-form video apps commanded consumer interest in 2022
With an estimated audience of 35.2 million, Ajay Devgn's OTT debut "Rudra: The Edge of Darkness" was the most watched Hindi programme
Being one of the few OTTs to collaborate with the market leader in content distribution, its cooperation with Tata Play set a trend
From a new influx of audience who likely never watched content before due to lack of access, to the rise of unconventional preferences for multilingual shows and newer genres, digital media has altered and disrupted the media and entertainment landscape
The bottom line is this: in a growing, hyper-competitive advertising economy, not all businesses will thrive
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