Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors
Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket
The marketing tools helping brands retain customers in the new normal
Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.
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