The Future Of Marketing Is Hyperlocal

Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors

Dangers Of Pinning Your Entire Marketing Strategy On An Influencer

Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket

Beat The Customer Churn In The Post-Pandemic World

The marketing tools helping brands retain customers in the new normal

The Marketing Industry’s Problem With The Indian Festive Season – How Digital Word-Of-Mouth Offers A Solution

Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.