The 2nd edition of ‘The Changing Landscape of Indian Television’, conducted by Ampere Analysis and gathering insights from 4000 respondents, explores the significant shift from linear TV to CTV in the Indian TV industry
Looking to invest strategically in the future, upcoming elections and sports stand tall as the juggernaut for marketers to shell out big monies
Kumar leads GroupM to remarkable growth, securing major business accounts and earning prestigious awards
As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front
This report also takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties
Rising trends in voice tech massively impacting education, banking, healthcare and gaming industry
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores
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