Mullen Lintas And INS Create A New Campaign 'Rupaiyyah Hai Pahiya' To Jumpstart The Economic Activity In The Country

Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).