Experts believe that focus today has shifted from products to people, owing to digital storytelling
Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential
Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication
With the explosion of the influencer community in India, we study how India is serving as a fertile market & helping brands explore newer horizons
Influencers and celebrities during this time are becoming saviors for the distressed. Rational, responsible or relevant?
Influencer marketing investments by brands are expected to touch $15 billion by 2022
Social media influencer marketing is less than a decade old and it’s evolving at a breakneck pace. In earlier times, influencer marketing was seen as something of an online offshoot of celebrity endorsements
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