Croma Rolls Out Festival Of Dreams Campaign

Conceptualised and executed by SoCheers, the video portrays the brand’s efforts to make dreams come true with special deals and offers

Hires & Promotions: Amazon, SoCheers, Havas

Quick look at new hirings, promotions and people movements this week

Marketers Hail The Merits Of Conversational Marketing

Experts believe that it is proving to be an extremely significant tool for better consumer outreach, especially in a world where digital content and engagement matters more than ever before