Sunil will partner with key members of the India leadership team to capitalise on the opportunities to realise dentsu’s global vision of being the world’s most integrated network by 2024
He had joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19)
According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018
The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.
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