Ultimate Kho Kho Takes Giant Leap In Viewership With Massive 164 Mn Reach

According to the YouGov Sports report, 41 per cent of the overall viewing base was female audiences, which is quite good for fairly a new sport on television

Revolutionizing Sports Viewing Through Sports Content Innovation

The sports-driven content has the upper hand to not only be a leveler in tough times but also has the power to bring respite or unite emotions with people beyond boundaries